Web Pop-Up.

We are now onto our last advert which is the web pop-up.
For this advert we will have to come up with something very catchy, but not cheesy looking so the audience don't close the pop-up without giving a second look, like many are today because people tend to think they are scam adverts or adverts that are just going to waste your time just to gain access to your email address. This will then end up with that certain person getting a lot of unwanted junk mail, and would allow the website to have access to what types of sites this person views to going information on what types on interests the person has, resulting in the website sending the person more junk mail. In order to achieve this, i am going to research web pop-ups to see how they are handled in the advertising industry.

After reading about web pop-ups, i discovered that most people will probably installed a pop-up blocker or will immediately close down the pop-up. So in order for my pop-up to get attention and get second looks, my pop-up would have to be on a site that people would expect this type of product to be advertised on, such as music sites, concert sites and most importantly, energy drink sites.

The design of the pop-up is also a very important part. It will have to be colourful, but not too colourful where it results in looking cheap and tacky. It will have to have big, clear font. And also it should be clear straight away on what the product is and the purpose of the advert.


This was my first design :



In this design, i have made it clear what the product is. I have shown the name of the product twice, this will ensure the name will be more likely to stick in the audiences mind. I haven't put too much in the design because if it became over crowded it would look tacky and wouldn't be as clear. Also to make it clear i have put big font with simple phrases. This also ensures that it will not be too hard for anyone to read as it is simple lettering. The colours i have chosen are similar colours to to cans design, but still stand out because they are bright.




This is my second design :


This design is again simple and has similar colours to the cans design. It has the products website on the design, like my first design. It isn't too close together, making it look tidy, but has enough in it to make sure it doesn't look empty. If i was to choose a design out of this one and the first one, i would probably choose the first one as it is more eye catching by the way the font is slanted and just by the layout. My group and i have chosen to use one of Patricks designs for the final one.