Radio Advert.

Another part of our task was to record and complete an advert suitable for the radio.
To do this, me and my group sat down and discussed what type of script we should create. Our first idea was to have a young teenage boys mother knock on his door in the morning and have no reaction from the sleepy teen. She then walks in the room and offers him a can of recharge to perk him up ready for the day. After drinking the energy drink the teenager is up and ready all recharged ready for the day of school that's ahead.
After discussing this version, we realised that this would not work as parents would not give their child an energy drink for breakfast and we would not want to endorse the idea to teenagers or to anyone.
After thinking of other ways in which we could advertise the product, we discussed where teenagers / young adults would drink energy drinks and why. We finally came up with the idea that a concert would be a good example, as teens can simply drink an energy drink to fuel their dancing instead of choosing the risky option of alcohol.

With this in mind, we started to write our script, this is what we came up with :


(Sound of crowd)

-Friend: ''Hey Jamie, where you goin'? The next band is on in 5 minutes''
-Jamie: ''Gotta go home, so tired''
-Friend: Here try some of this''
-Jamie: ''What the hell's this? Recharge?''

(Sound of can opening then drinking.)

-Jamie: ''Yeeeahh!''

(Then upbeat rock music starts playing in the background)

-Voice over Man: ''That's right!, Recharge gives you so much energy you'll be able to party all night long''

(Rock music then finishes)

-Voice over man: ''Recharge your life!''


We decided that 'recharge your life is going to be our catch phrase and would also be another logo, as well as just the name 'Recharge'.
The way we have written our script makes it familiar to a lot of teenagers / young adults today, as there are a lot of young people going to concerts all the time nowadays and it can begin to get to them energy wise. To save them going for the dangerous options such as alcohol or drugs, we are advertising that we are providing a safer substitute in the form of our energy drink. I think that this sort of advert would appeal to a lot of people and would grab the attention enough for the audience to go out and buy a can. Resulting in a successful advert.