Evaluation

This year for our A2 media, we were asked to design a product that we would then try and market by creating two TV adverts, a radio advert and a web pop-up.
This task meant that a lot of research had to be done to convey the right type of advertisement for the certain product (such as researching other energy drinks e.g: Red Bull and Relentless) and that it would sell well to the audience the product was aimed at.
Our product was an energy drink named 'Recharge' with the audience aimed at to be in the age range of 16-26 year old's and with the gender to mainly be males. This was because the product was designed around the idea of a sports theme, and also with rock type of music.
The adverts we produced and completed, conveyed the energy drink type of advertisement.
In our first advert, the 'car advert', we were able to show the male side of the product. This is because we had to sit and discuss what types of things boys are interested in, which is what led us to the conclusion of producing a car themed advert. This would appeal well to males because world wide there is a huge amount of interest towards cars, and mainly from the male gender. By linking these two ideas together (cars and Recharge) resulted in a good advert that would get the attention of the public, which in the media industry would result in a successful task.

Our second advert, 'runner advert' has shown the sports side to the drink. This idea was thought up by coming up to the conclusion that another major part in a males life is very often sports and fitness. The advert is very simple, showing the audience that it is not an expensive gym visit a few times a week that is the only way to good fitness. Attracting a lot of attention because the audience would jump to the chance of saving money. By making the advert as simple as running would also inspire the audience to get out more and that with enough energy (from the Recharge energy drink) it can easily be done. By showing the before and after scenes in the advert, gives the audience the idea of how well the drink can work, also resulting in a lot more interest.

In our radio advert, we have conveyed the rock music side of the drink. Appealing to a lot of people because young people going to concerts equals a very huge figures count. It also gives people the more safer option to have an energy drink instead of being persuaded into doing drugs or alcohol to keep them going and keep dancing, without making their 'image' or 'reputation' going down, as younger people would worry about. This is because Recharge has been specifically designed for younger people so would not look bad to others, but would look good. In the advert, we made sure main details were announced, such as the fact that for an energy boost, Recharge is the way too it.

In our web pop-up, we made sure a whole shot of the product was on screen, ensuring the audience knew exactly what was being advertised at first look. We made it clear and simple, this was because if too much was cramped into the pop-up, it would turn out looking cheap and tacky, resulting in the audience not taking a second look and closing the advert straight away. By making it look more professional would ensure more people to actually read what it is about. Making another successful advert in the media industry.

To produce our adverts proved to be the trickier task. This was because we had to change files types to make them work with different software and make sure they worked with the programmes we were using. The filming of the two TV adverts was simple as we were given a good camera with all equipment such as tripod, leads etc. The recording of the radio advert was also very simple as we were able to record the script written onto our mobile phones in a suitable environment and send it to the computer. Editing both tasks was a little less simple however was still easily do-able. Using windows movie maker gave us the advantage to producing a product with easy access to adding in music and effects, which was a huge help to the result of all adverts.

After completing this task, i have learnt a lot more about the media industry and how to market products. The main thing to do when wanting to put a product on the market would be to research a lot, over and over again to make sure nothing is missing and that it would appeal a lot more to the audience you are aiming for.

I had technical problems whilst trying to upload the TV adverts and radio advert onto my blog, however you can find them on my team mates blogs at :


http://pocmediaa2.blogspot.com/

and

http://a2mediaproject.blogspot.com/