Changes.

We have now got a second advert which we are to start editing next lesson. This advert is different from our original plan as we haven't done the skateboarding idea. In this new advert we have a male running up a hill and is obviously struggling. He then gets a can of recharge and drinks some. This then gives him alot of energy to run quickly up the hill. We changed our advert due to scedual conflicts and bad weather. In todays lesson me and my team wrote the script for our radio advert and recorded a practice clip to see how it sounds and how the voices and script could be improved. In next lesson we will edit our radio clip and tv advert.

Advert Number 2.

For our second advert we are doing our skateboard idea. We are hopefully going to be able to complete the filming for this advert on our first week back after the easter holidays we are on now.

At The Beginning.

I was looking through my college notepad and found abit of my original planning for this task and thought it would be good if i put it up on here, which should really have been done at the time ..

These ideas are different ones for what type or product we would be marketing :

- Energy drink :
- New design can shape ?
- 'In your face' colours
- Attention grabbing logo
- 'New craze' for teens and young adults.

- Soft drink :
-Healthier, but still tasty, 'fun', satisfying.
-New shape bottle? - 'Wackier', attracts younger audience, colourful?

-Sweets : Something completely different, 'fun', moreish ..

-Weight loss : New healthy way to loose weight. 'Non boring', keeps you satisfied.
- Metabolism tablets?
- Meals and treats packages sent.
- Ways in which we could advertise : Show people holding much bigger clothes 'hanging' off them. Happy people. Show women and men, not just appealing to women. Also healthy for body conscious teens.

- New mobile phone / Ipod / Mp3 :
- Looks amazing
- Can hold huge amounts of music
- Can PowerPoint, airbrush pictures, convert music, download music safely, with all this free already installed on, no hassle, helpful.


After this planning, obviously me and my group decided to go for the energy drink as we have already designed the can, got the name, logo, advert done etc. We decided this to be the better idea because it is easier to market, for example if we were trying to sell a new weight loss product, we would have to try and make our product very different from the lots of other popular brands out there already. We also would not be able to put false advertising such as 'the best, easiest and quickest way to loose weight' or sayings similar because as the advertisers, we cannot make such statements unless sure of the abilities of the product, and as it would not be a real product, to say something so great about it would not be imaginative enough to do well.

Changes.

We have decided to produce two adverts and one web pop up for our task. Our original plan was to do two adverts, which is compulsory for this task, and a sponsorship sequence. By deciding to do a web pop up means we have more time and effort to edit our two adverts the best we can to eventually produce a more impressive result.
After filming and editing our first advert in the last few weeks means we can now make a start on the second one.
In our second advert, we are planning on filming it in a skate park. By having one advert with cars and one with skate boards means the target audience and the main focus that the product will be aiming for, will be males. The car advert will attract men interested in sports cars, and the skateboard advert will attract a younger audience of males. So even though the main audience is males, there is a different variety of male groups that can be attracted, leaving the audience figures still high.