At The Beginning.

I was looking through my college notepad and found abit of my original planning for this task and thought it would be good if i put it up on here, which should really have been done at the time ..

These ideas are different ones for what type or product we would be marketing :

- Energy drink :
- New design can shape ?
- 'In your face' colours
- Attention grabbing logo
- 'New craze' for teens and young adults.

- Soft drink :
-Healthier, but still tasty, 'fun', satisfying.
-New shape bottle? - 'Wackier', attracts younger audience, colourful?

-Sweets : Something completely different, 'fun', moreish ..

-Weight loss : New healthy way to loose weight. 'Non boring', keeps you satisfied.
- Metabolism tablets?
- Meals and treats packages sent.
- Ways in which we could advertise : Show people holding much bigger clothes 'hanging' off them. Happy people. Show women and men, not just appealing to women. Also healthy for body conscious teens.

- New mobile phone / Ipod / Mp3 :
- Looks amazing
- Can hold huge amounts of music
- Can PowerPoint, airbrush pictures, convert music, download music safely, with all this free already installed on, no hassle, helpful.


After this planning, obviously me and my group decided to go for the energy drink as we have already designed the can, got the name, logo, advert done etc. We decided this to be the better idea because it is easier to market, for example if we were trying to sell a new weight loss product, we would have to try and make our product very different from the lots of other popular brands out there already. We also would not be able to put false advertising such as 'the best, easiest and quickest way to loose weight' or sayings similar because as the advertisers, we cannot make such statements unless sure of the abilities of the product, and as it would not be a real product, to say something so great about it would not be imaginative enough to do well.